As Allied’s creative lead for Acorn TV, I managed a robust team of art directors and designers in the production of deliverables across connected TV, display, out-of-home, and paid social. We served the US/Canada, Latin America, and Australia/New Zealand markets.

Each market presented unique challenges and nuances, from price messaging to content availability. We provided comprehensive client solutions through countless A-B tests, regular asset refreshes, global communication efforts between internal and external teams, strong vendor relationships, and quarterly creative reviews.