Crazy Rich Asians
Singapore Tourism Board, 2018
Agency: Allied Global Marketing
Creative Director: Shai GollerJon M. Chu’s adaptation of the Kevin Kwan best-seller presented the ultimate opportunity for Singapore Tourism Board to promote the best its country has to offer. Allied captured content with the cast’s Singaporean actors for organic social media, and even had “green” carpet access to the world premiere.
“How Well Do the Stars of Crazy Rich Asians Know Each Other?”
“The Cast of Crazy Rich Asians Reacts to Icons of Singapore”
“What Does the Cast of Crazy Rich Asians Think About Singapore?”
“Crazy Rich Fashion”
“Singapore !@#$% Loves Ronny Chieng!”