Disney Theatrical Group wanted to bring Frozen to life for its impending national tour. I was tapped to brainstorm ideas for what poses to capture, assist on the shoot, key and color correct all the footage, and incorporate each character into our existing display banner toolkit.

My solution was to map each character to the ad unit dimensions that fit their footage best, which allowed us to showcase all of the main characters without compromising on compositions.

We also leveraged footage of the delightful Oaken and his signature “hoo-hoo!” greeting to target customers that left tickets in their cart without purchasing.