I oversaw multiple internal and external marketing campaigns for Allied’s first-ever healthcare client, MLK Community Healthcare. The organization provides state-of-the-art services and care to an otherwise under-served South LA community.

Our first task was to refresh the organization’s internal maternity collateral in line with a rebrand executed by Keith & Co. Through clear and consistent communication with our stakeholders, we were able to expand the brand voice across print and digital deliverables with respect to the new guidelines.

With the maternity refresh a resounding success, we took on an ever-expanding list of assignments including notable out-of-home campaigns for wound care and Medicare.