As the creative lead for Tennis Channel+, I managed conception and production of deliverables across paid media, on-platform, and CRM channels.

We launched a comprehensive paid media campaign for Roland Garros (aka the French Open) encompassing multiple narratives, from the exclusivity of female tennis on TC+ to the burgeoning US Olympics team and Rafael Nadal’s final appearance at the defining tournament of his career.

Roland Garros proved the perfect time to roll out a flexible new branding system for the app itself, including a robust set of hero image and matchup tile templates that allow the Tennis Channel+ team to create and deploy assets up to the minute.