Allied partnered with The CW to launch this new series based on the hit novels by Robyn Carr. We leveraged nostalgia by hyping the return of Chad Michael Murray (One Tree Hill, Gossip Girl) and Scott Patterson (Gilmore Girls) to The CW, established the “Cozy Wednesdays” brand to eventize linear tune-in, and served up shareable content by capitalizing on memes and seasonal trends.