The CW used the premiere of crime comedy Wild Cards to launch a refreshed brand look and feel. AGM was tapped to build buzz for the launch, establish the new branding, and keep fans hooked all season long.

We created fun and shareable social media content leveraging the show’s effortlessly witty dialogue and smoldering romantic tension, while tapping into the star power of Giacomo Gianniotti, Vanessa Morgan, and Jason Priestley with exclusive behind-the-scenes moments. Our content also leveraged seasonality with tie-ins to the Super Bowl and Valentine’s Day for new audiences, as well as shout-outs to the show’s influences for super-fans.

Wild Cards was a hit for The CW and Season 2 is in the works!